Category Management: Successful Business

The latest masterclass of the Mantashyants Business Club was held on the topic “Category Management: The Key to a Successful Business in Modern Retail.”

The masterclass was led by business coach and consultant, former Commercial Director of Zigzag company, Haykanush Tonoyan.

What participants gained during the session:

A clear understanding of what category management truly is․

Tools for better understanding the customer․

Methods to enhance business efficiency․

Participants also discussed real-life cases, analyzed market-applicable solutions, and exchanged experiences with fellow professionals.