Opening Remarks by Vahram Mirakyan, Co-Founder and President of Mantashyants Business Club

Topics to be addressed:
-The vision and strategic direction of Mantashyants
-The concept of “Armenian Business Without Borders”
-The mission and core principles of the 40|10 Business Forum
-New opportunities for the development of global business collaborations

Topic: “Armenian Business Without Borders”
How to build sustainable growth systems and expand into global markets.

Panel Participants:

Vahram Mirakyan — Co-Founder and President of Mantashyants Business Club
Bakur Melkonyan — Founder of ArtLunch
Vahan Kerobyan — Founder of Menu.am, Former Minister of Economy of Armenia, Head of Mantashyants 100
Grigori Minasyan — Managing Shareholder at AM Law Firm, Attorney
Samvel Martirosyan — Co-Founder of ONEX
Ruben Hayrapetyan — Co-Founder and Director of Matena International School

Moderator: Sergey Usnunts — Founder of Skill Event Marketing

“Mantashyants from the Inside — How Real Business Connections Are Built”

Real experiences of Mantashyants Business Club members, stories of business collaborations, investment opportunities, and success cases.

Ararat 2 hall

Block Topic: From Sales to Global Markets: Systems, Technologies, and Investment Assets

Speakers & Topics:

Grigori Yolyan - Head of Merchant Partnership Relations Department at IDBank
Topic: “When Financial Technology Becomes a Sales Driver”

Byuzand Mkrtichyan- Sales Management Expert, Head of Sales Promotion at Inecobank
Topic: “How to Build a Strong Sales System: From Planning to Tools and Team Management”

Levon Gasparyan- Partner and Deputy Director for Business Development at RED Invest Group
Topic: “Armenian Real Estate as an International Network Business”

Tigran Mets Hall
Block Topic: The Mindset of a Winning Business

Speakers & Topics:

Edgar Karapetyan - Galaxy Group
Topic: “Strategy in the Era of Digital Transformation”

Nika Manukova- Signum Consulting Group
Topic: “Quality Management or Quality of Management”

Tigran Okhanyan- EcoVille Holding
Topic: “From Builder to Investor: A Shift in Mindset”

David Mkoyan- Elite Group
Topic: “The Other Side of Decision-Making: Cognitive Biases”

Hayk Margaryan- Executive Business Transformation Hub
Topic: “5 Steps to Building a Business Operating System”

Armen Ghazaryan — Beer Academy / Ethnograph / Epos
Topic: “Effective Leadership”

Ararat 1 Hall

Block Topic: The Real Limits of Armenian Business Growth — From Mindset to Global Scaling

Speakers & Topics:

Samvel Gevorgyan-Founder of BSC Business Support Center
Topic: “Why Armenian Businesses ‘Do Not Want’ to Grow”

Ruben Hakobyan- Co-owner and Development Director of Royal Armenia JV LLC
Topic: “Trust Built Over Years”

Sanasar Beglaryan- CEO of FLASH LLC, Co-owner of AraratBank and Flash Companies
Topic: “Coincidences in Business Are Never Accidental”

Adam Kaplanyan- Founder of Alexandrea Winery, Co-founder of Virage Logic
Topic: “Terroir Is Not Enough: Why Armenian Premium Wine Struggles to Scale and What Must Change”

Trdat II Hall

Block Topic: Business in an Era of Change — Innovation, Global Opportunities, and the Hidden Side of Reality

Speakers & Topics:

Karen Khachikyan- PhD in Technical Sciences, Founder and Co-founder of International Business and Investment Projects
Topic: “Innovation in Business”

Ashot Mirakyan- Founder of Mira Trans
Topic: “Armenia’s Logistics System on the Verge of Change: Border Openings, International Routes, and New Business Opportunities”

Tigran Karapetyan- Director of Soft Papyrus
Topic: “The Other Side of the Medal: What Is Never Said in Business”

Erato Hall
 

Block Topic: A New Era of Tourism — From Hospitality Business to Experience Creation

Speakers & Topics:

Matevos Barseghyan- ONE WAY GROUP
Topic: “Armenia as a Country to Return To”

Arthur Karapetyan- Feel Armenia Premium DMC
Topic: “Experience Architecture: How to Create Meaningful Experiences”

Vladimir Gevorgyan- GEVORGIAN CONCERN
Topic: “Hospitality Industry Development Trends in Armenia”

Liana Sahakyan- Go Travel
Topic: “Key Destinations of 2026: Winners and Those Falling Behind”

Tigran Mets Hall

Block Topic: Marketing as an Asset — From Personal Branding to Global Markets

Speakers & Topics:

Sergey Usnunts- Founder of Skill Event Marketing Company, one of the 100 most influential people in the event industry (2024)
Topic: “Marketing: An Asset or a Budget Black Hole?”

Diana Haroyan- Co-founder and Head of Marketing & Communications at Big Projects
Topic: “A Business Leader’s Public Image as a Business Asset”

Armen Sargsyan- Founder of Sniper Marketing
Topic: “Video Marketing: From No Name to International Markets”

Stepan Azaryan- Founder and Creative Director of Backbone Branding
Topic: “3 Million or 7 Billion: Branding as the Key to Business Internationalization”

Gor Karapetyan- Co-founder of Targeting Marketing Company and Simple Business Academy
Topic: “LinkedIn 101: Personal Branding as a Global Trust Visa”

Emil Kroyan- Co-founder of Targeting Marketing Company and Simple Business Academy
Topic: “Data-Driven Marketing: Business Growth Begins Where Opinions End”

Tigran Baloyan- Co-founder of Status Holding Advertising & Branding Agency
Topic: “Strategic Marketing: From Product Sales to Corporate Monetization”

Ararat 2 Hall

Block Topic: “Artificial Intelligence and Our Lives” — Round Table Discussion

Speakers:

Tigran Shadunts- Expert in Digital Business Development and Strategic Management

Gegham Azatyan- Co-founder of an International CPaaS Platform, Expert in Global Communication Solutions

Arsen Baghdasaryan- Technology Leader with 25+ Years of Experience, Head of an International Business Cluster

Rem Darbinyan- Technology Entrepreneur, Member of the UATE Board

Artak Gevorgyan- Founder of Business and Technology Projects, Founder of Mantashyants Gyumri Branch

Trdat II Hall

Block Topic: HR as a Strategy — From Human Capital to Business Results

Speakers & Topics:

Laura Virabyan- Actual Business Partner
Topic: “The Transformed HR System”

Ani Meruzhani- Magnus HR
Topic: “HR as a Profit-Generating System”

Lilit Manukyan- TalentLi Solutions
Topic: “From Human Capital to Talent Management”

Erato Hall

Block Topic: Armenian Business as an Investment Asset in the Global Market

Speakers & Topics:

Mher Parvanyan- Parvanyan Consulting
Topic: “From Local Business to Investment Asset: Preparing a Company for Investment”

Hovak Hovakimyan- Director of Freedom Broker Armenia
Topic: “Global Markets Today: Where the Real Opportunities Are and Where the Bubble Is”

Tigran Mamikonyan
Topic: “How Top-Tier International Investment Funds Evaluate Armenian Assets”

Hovsep Patvakanyan- Head of the EBRD Investment Council
Topic: “The Investment Environment in Armenia: Why Invest in Armenia”

Ararat 1 Hall

Block Topic: Real Estate as an Asset — From Premium Developments to the International Investment Market

Speakers:

Armen Sakapetoyan- Lawyer, Expert in Strategy and Digital Innovation

Arsen Avetisyan- Real Estate Market Analyst and Investment Project Manager

Avetis Khakhamyan- Developer and Creator of Conceptual Projects

Hamlet Khnkoyan- Expert in International Project Development

Arthur Mnatsakanyan-Developer and Market Practitioner

Discussion Topics:
-How to Turn Real Estate into an Investment Asset
-Real Demand in Premium and Luxury Segments
-How to Attract International Investors
-How the Market Is Changing Under the Influence of Digitalization and New Models
-How to Buy and Sell Real Estate Through the Right Strategy
-How Landmark Projects Shaping a Country’s Image Are Created

-Closing Remarks
-Appreciation to Participants and Partners
-Networking Continuation
-Presentation of the Upcoming Days of Mantashyants Global Business Forum 2026