How to Transition from B2B Sales to Revenue Growth

A meeting was held on the topic “From Sales to Key Account Management (KAM)”, presented by Hayk Petrosyan, Founder and Director of Praxyma Business Development Consulting Company.

During the session, participants explored:
- The B2B customer acquisition and service chain, the professionals involved in the process, and the role and distinction of KAM compared to traditional B2B sales
- Why excellent service alone does not always ensure revenue growth, and how KAM bridges this gap
- Who key clients are and how they are classified in international best practice
- Real-life examples from global companies that have achieved commercial success through the implementation of KAM